Concept information
Preferred term
Branding, marketing
Definition
- The application of a trade mark or brand to a product; the promotion of consumer awareness of a particular brand of goods or services. [OED]
Entry terms
- Marketing, branding
Notation
- 122132
In other languages
-
French
URI
http://data.loterre.fr/ark:/67375/JLC-NH7BQN6H-R
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