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Subjects (SH) Terminology Resource (Getty Research Institute)

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Concept information

Término preferido

Branding, marketing  

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Definición

  • The application of a trade mark or brand to a product; the promotion of consumer awareness of a particular brand of goods or services. [OED]

Etiquetas alternativas

  • Marketing, branding

En otras lenguas

URI

http://data.loterre.fr/ark:/67375/JLC-NH7BQN6H-R

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