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Memetics  

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Definición

  • Discipline that studies so-called memes (cultural replicators), "contagious ideas," all competing for a share or our mind in a kind of Darwinian selection; examples include slogans, catch-phrases, melodies, icons, fashions; concept credited to Oxford zoologist Richard Dawkins, 1976

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URI

http://data.loterre.fr/ark:/67375/JLC-WLQWVG4T-M

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