Concept information
Terme préférentiel
Branding, marketing
Définition
- The application of a trade mark or brand to a product; the promotion of consumer awareness of a particular brand of goods or services. [OED]
Synonyme(s)
- Marketing, branding
Notation
- 122132
Traductions
-
français
URI
http://data.loterre.fr/ark:/67375/JLC-NH7BQN6H-R
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