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Health Care Economics and Organizations > Economics > Financial Management > Marketing of Health Services > Social Marketing
... > Behavioral Disciplines and Activities > Behavioral Sciences > Social Sciences > Economics > Financial Management > Marketing of Health Services > Social Marketing
Technology, Industry, and Agriculture > Commerce > Marketing > Marketing of Health Services > Social Marketing
... > Health Occupations > Health Services Administration > Patient Care Management > Delivery of Health Care > Health Services Accessibility > Marketing of Health Services > Social Marketing
Health Care Quality, Access, and Evaluation > Delivery of Health Care > Health Services Accessibility > Marketing of Health Services > Social Marketing

Preferred term

Social Marketing  

Type

  • mesh:Descriptor

Definition

  • Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

Broader concept

Allowable Qualifier(s)

In other languages

URI

http://data.loterre.fr/ark:/67375/JVR-G4J4N7D2-X

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RDF/XML TURTLE JSON-LD Created 7/3/02