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Concept information

Information Science > Communication > Advertising > Direct-to-Consumer Advertising
Behavior and Behavior Mechanisms > Behavior > Communication > Advertising > Direct-to-Consumer Advertising
Technology, Industry, and Agriculture > Commerce > Marketing > Advertising > Direct-to-Consumer Advertising

Preferred term

Direct-to-Consumer Advertising  

Type

  • mesh:Descriptor

Definition

  • Advertising that directly targets consumers of certain products such as pharmaceuticals.

Broader concept

Entry terms

  • Direct-to-Consumer Marketing

Allowable Qualifier(s)

In other languages

  • Publicité s'adressant directement au consommateur

    French

  • Commercialisation destinée directement au consommateur
  • Commercialisation directe au consommateur
  • Marketing destiné directement au consommateur
  • Marketing direct au consommateur
  • Publicité directe au consommateur

URI

http://data.loterre.fr/ark:/67375/JVR-TLQ6DMK1-2

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RDF/XML TURTLE JSON-LD Created 7/1/15, last modified 10/15/14