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Health Care Economics and Organizations > Economics > Financial Management > Marketing of Health Services > Social Marketing
... > Behavioral Disciplines and Activities > Behavioral Sciences > Social Sciences > Economics > Financial Management > Marketing of Health Services > Social Marketing
Technology, Industry, and Agriculture > Commerce > Marketing > Marketing of Health Services > Social Marketing
... > Health Occupations > Health Services Administration > Patient Care Management > Delivery of Health Care > Health Services Accessibility > Marketing of Health Services > Social Marketing
Health Care Quality, Access, and Evaluation > Delivery of Health Care > Health Services Accessibility > Marketing of Health Services > Social Marketing

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Social Marketing  

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Tipo

  • mesh:Descriptor

Definición

  • Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

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URI

http://data.loterre.fr/ark:/67375/JVR-G4J4N7D2-X

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