Concept information
Preferred term
galvanic skin response
Definition
- a person's reaction to a stimulus, as measured by electrical monitoring of minute amounts of skin perspiration upon exposure to the stimulus; a physiological testing technique that aims to determine the level of arousal caused by an advertisement. [Source: Dictionary of Marketing Communications; Galvanic Skin Response]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-B2DJVCWD-T
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