Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

Concept information

Preferred term

galvanic skin response  

Definition

  • a person's reaction to a stimulus, as measured by electrical monitoring of minute amounts of skin perspiration upon exposure to the stimulus; a physiological testing technique that aims to determine the level of arousal caused by an advertisement. [Source: Dictionary of Marketing Communications; Galvanic Skin Response]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-B2DJVCWD-T

Download this concept: