: SAGE: marketing fraud

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marketing fraud

Marketing involves all the activities related to the flow of goods and services from their creation to their consumption; it includes the processes of pricing, promoting, and distributing products with the sole aim of increasing the success and the profitability of the product. It further identifies the customers' needs or desires and then tries to fulfill them efficiently; it quite often focuses on creating a desire in customers for a product that they had not previously thought they wanted to obtain and then offers the product as the solution to the newly created desire. [Source: Encyclopedia of White-Collar and Corporate Crime; Marketing Fraud]

http://data.loterre.fr/ark:/67375/N9J-B2SG29G5-G

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