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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > typologies of shoppers

Preferred term

typologies of shoppers  

Definition

  • Typology refers to classification of a phenomenon by the qualities essential to its identification. Typologies of shoppers have been an object of interest for decades. [Source: Encyclopedia of Consumer Culture; Typologies of Shoppers]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-BFWKQ7G8-M

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