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Concept information

social science subjects > business and management > strategic management > business strategy
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > business strategy
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > business strategy
social science subjects > business and management > management settings > strategic management > business strategy
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > business strategy

Preferred term

business strategy  

Definition

  • The “game plan” for a single business. It is mirrored in the pattern of approaches and moves crafted by management to produce successful performance in one specific area of business. [Source: Dictionary of Strategy: Strategic Management A-Z; Business Strategy]

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URI

http://data.loterre.fr/ark:/67375/N9J-BGDT1TFB-N

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