Concept information
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business and management
management theory
management theory encyc
management of technology and innovation
[show all 9 paths]
Preferred term
innovation diffusion
Definition
- The diffusion of an innovation is the process by which an innovation is communicated to and adopted by potential users. Understanding why an innovation will be adopted or not, and at which pace, is obviously very important for new ventures. [Source: Encyclopedia of New Venture Management; Innovation Diffusion]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-C6HK0HRT-K
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