Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

align
annotate
download

Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > cool hunters

Preferred term

cool hunters  

Definition

  • Cool-hunting is the practice of surveying advanced and innovative consumer groups for ideas about upcoming trends. Cool-hunting originates in the fashion industry where, already in the early 1970s, a number of fashion houses (most famously perhaps Fiorucci) set up research offices that were charged with the task of surveying a rapidly developing street culture and translating its stylistic and lifestyle innovations into products that could be commercialized. [Source: Encyclopedia of Consumer Culture; Cool Hunters]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-CS90JNDF-S

Download this concept:

RDF/XML TURTLE JSON-LD