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... > social science subjects > communication and media studies > communication studies > science and technology communication > theory and research > psychometric paradigm

Preferred term

psychometric paradigm  

Definition

  • The psychometric paradigm refers to a research approach used in explaining how laypeople (nonexperts) perceive various hazards. Results of these studies suggest that laypeople use qualitative information, such as perceptions of dreadfulness and newness, and not simply statistical information, such as probability, in their intuitive risk assessments. [Source: Encyclopedia of Science and Technology Communication; Psychometric Paradigm]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-D1L7H34X-P

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