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SAGE Social Science Thesaurus

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Concept information

Preferred term

customer orientation  

Definition

  • Customers are defined as end users who buy products and services. Since companies' highest priority is to make their customers satisfied, customers are considered to be the most important assets for all companies. [Source: Encyclopedia of New Venture Management; Customer Orientation]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-D9LMT4KR-D

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