Concept information
Preferred term
marginal utility
Definition
- the extra benefits or extra satisfaction a consumer derives from having each additional unit of a product or service; e.g., the benefit a golfer gets from having two golf balls rather than only one. [Source: Dictionary of Marketing Communications; Marginal Utility]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-DBZ1RB1G-W
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