Concept information
Preferred term
social desirability bias
Definition
- Bias in the results of interviews or surveys that comes from subjects trying to answer questions as “good” people “should” rather than in a way that reveals what they actually believe or feel. Because social desirability bias is very difficult to study, there is little reliable evidence about its extent. [Source: Dictionary of Statistics & Methodology; Social Desirability Bias]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-DL3CKQR5-9
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