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SAGE Social Science Thesaurus

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Concept information

Preferred term

demographics  

Definition

  • Demographics are characteristics of human populations. Statistics on demographics as they pertain to consumer markets are important factors to be considered when attempting to understand consumer behavior. [Source: Green Consumerism: An A-to-Z Guide; Demographics]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-DM8TT12M-P

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