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Concept information

Preferred term

tactics  

Definition

  • Tactics are the tools practitioners use to perform strategies formulated by managers, including public relations managers. Usually the most comprehensive part of a communication plan, tactics provide a toolkit with which to carry out the plan and achieve the intended goals. [Source: Encyclopedia of Public Relations; Tactics]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-DPCB81P7-J

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