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Concept information

Preferred term

niche strategies  

Definition

  • Niches are small markets that consist of people with similar characteristics or needs. Niche strategies are the methods that organizations use to meet the needs of those specific individuals. [Source: Encyclopedia of Health Care Management; Niche Strategies]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-DW8XXP5J-1

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