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social science subjects > health and social care > health care management > marketing and customer value > franchising
social science subjects > business and management > entrepreneurship > new venture management > franchising
social science subjects > business and management > international business > economics of international business > franchising
social science subjects > business and management > hospitality management > franchising
social science subjects > business and management > operations management > distribution (business) > franchising
... > social science subjects > business and management > manufacturing and operations > operations management > distribution (business) > franchising
... > social science subjects > health and social care > health care management > operations and decision making > operations management > distribution (business) > franchising
... > social science subjects > business and management > marketing (business) > marketing mix > distribution (business) > franchising
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > distribution (business) > franchising

Preferred term

franchising  

Definition

  • Franchising is a contractual arrangement between two parties that is found both in retailing and in international markets. This form of licensing has grown tremendously in the last 10 years or so (Lamb, Hair, & McDaniel, 2002, p. [Source: Encyclopedia of Health Care Management; Franchising]

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URI

http://data.loterre.fr/ark:/67375/N9J-FVHNTZGJ-T

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