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Concept information

Preferred term

audience research companies  

Definition

  • Largely because of advertiser demand for reader, listener, and viewer information, print and electronic media spend millions of dollars each year obtaining those data. They rarely develop the data themselves as that is seen as an obvious conflict of interest. [Source: Encyclopedia of Journalism; Audience Research Companies]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-FVZVN9PK-3

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