Concept information
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industrial psychology
understanding and assessing individual differences
personality assessment
emotion
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communication and media studies
communication studies
science and technology communication
changing awareness, opinion, and behavior
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industrial psychology
organizational structure, design, and change
organizational behavior
influence (psychology)
Preferred term
fear appeals
Definition
- Fear appeals are messages designed to scare people by describing a threat that is both personally relevant and serious. Fear appeals are one type of motivational appeal, which can be broadly defined as a message intended to increase an individual's drive to engage in a particular behavior. [Source: Encyclopedia of Science and Technology Communication; Fear Appeals]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-GGBSFWQG-1
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