Concept information
Preferred term
marketing
Definition
- Marketing is the customer-oriented process of creating, pricing, distributing, and promoting goods or services. Over the years marketing has evolved from its dedicated, process-oriented roots to become a distinct and integrated component that drives the output of every organization. [Source: Encyclopedia of Journalism; Marketing]
Broader concept
Narrower concepts
- advanced pricing agreement
- advertising
- back translation
- branding
- brand loyalty
- buying behavior
- channels
- competitive market analysis
- consumer behavior
- consumer needs and wants
- consumer surveys
- consumption
- customer relationship management
- emerging markets
- global brand strategy
- integrated marketing communication
- international marketing research
- lifestyle research
- market audit
- market development
- marketing of health services
- marketing research
- market research
- markets
- market share
- Maslow's Hierarchy of Needs
- media
- media and direct marketing
- pricing
- relationship marketing
- sales
- salesmanship
- seasonality
- simulation modeling
- SIOP
- social marketing
- wholesale sector
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-GJ505M4L-D
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}