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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > consumer behavior > elaboration likelihood model
... > social science subjects > business and management > marketing (business) > marketing > consumer behavior > elaboration likelihood model
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > consumer behavior > elaboration likelihood model
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > consumer behavior > elaboration likelihood model
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > consumer behavior > elaboration likelihood model
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > consumer behavior > elaboration likelihood model
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > consumer behavior > elaboration likelihood model
social science subjects > psychology > applied psychology > consumer behavior > elaboration likelihood model
... > social science subjects > psychology > social psychology > applied social psychology > consumer behavior > elaboration likelihood model
... > social science subjects > business and management > marketing (business) > B2C marketing > consumer behavior > elaboration likelihood model

Preferred term

elaboration likelihood model  

Definition

  • Definition The elaboration likelihood model (ELM) of persuasion is a theory about how attitudes are formed and changed. This theory organizes the many different attitude change processes under a single conceptual umbrella. [Source: Encyclopedia of Social Psychology; Elaboration Likelihood Model]

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URI

http://data.loterre.fr/ark:/67375/N9J-GTPCW271-H

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