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... > social science subjects > politics and international relations > political science > political communications > books, films, journals, television > The Responsive Chord (book)
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Responsive Chord (book)
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Responsive Chord (book)
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Responsive Chord (book)
... > social science subjects > library and information science > information science > publishing > journalism > political communications > books, films, journals, television > The Responsive Chord (book)
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > books, films, journals, television > The Responsive Chord (book)
... > social science subjects > communication and media studies > communication studies > political communications > books, films, journals, television > The Responsive Chord (book)

Preferred term

The Responsive Chord (book)  

Definition

  • This classic book in the mass communication literature has been widely cited by both scholars and practitioners because it uses a communication principle called resonance to outline both a theoretical and a practical approach to creating electronic media messages. The author contends “presearch” is critical to creating a persuasive radio or television message that will “use the audience as a workforce” by evoking a response from each listener's or viewer's personal experiences and background. [Source: Encyclopedia of Political Communication; Responsive Chord, the]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-GZGHXFB6-0

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