Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

Concept information

Preferred term

marketing objectives  

Definition

  • what is to be accomplished in the performance of marketing activities and the marketing program; stated in terms of sales volume, market share, profit, return-on-investment, or other basis. [Source: Dictionary of Marketing Communications; Marketing Objectives]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-H1H13HV1-1

Download this concept: