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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > diffusion studies and trickle down

Preferred term

diffusion studies and trickle down  

Definition

  • Diffusion studies investigate the process of how an innovation spreads through a social system. The framework called diffusion of innovations theory was studied first by rural sociologists including Bryce Ryan and George Beal to understand the diffusion of high-yielding hybrid seed corn, chemical fertilizers, and weed sprays. [Source: Encyclopedia of Consumer Culture; Diffusion Studies and Trickle Down]

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URI

http://data.loterre.fr/ark:/67375/N9J-H3CT913K-2

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