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... > social science subjects > communication and media studies > communication studies > communication theory > semiotic, linguistic, and discursive orientations > classical rhetorical theory
... > social science subjects > communication and media studies > communication studies > communication theory > rhetorical orientations > classical rhetorical theory

Preferred term

classical rhetorical theory  

Definition

  • Aristotle defined rhetoric as finding all the available means of persuasion. Rhetoric was divided into five parts: invention, arrangement, style, memory, and delivery. [Source: Encyclopedia of Communication Theory; Classical Rhetorical Theory]

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URI

http://data.loterre.fr/ark:/67375/N9J-HKCBKJ1D-J

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