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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > sexuality in advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > sexuality in advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > sexuality in advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > sexuality in advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > sexuality in advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > sexuality in advertising
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > sexuality in advertising
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > sexuality in advertising

Preferred term

sexuality in advertising  

Definition

  • In pursuit of the philosophy “sex sells,” sexual images are consciously employed in advertising to promote sales of goods and services. The underlying assumption is that sexual stimuli grab the recipients' attention and reinforce the advertising message. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Sexuality in]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-HX205P2P-N

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