Concept information
Preferred term
intensive distribution
Definition
- a marketing strategy whereby a manufacturer sells its product in most every possible location to virtually any retailer who is willing to carry it, with quite minimum standards that must be met by the available retailers; also called mass distribution. [Source: Dictionary of Marketing Communications; Intensive Distribution]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-J7G4G712-F
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