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Concept information

... > social science subjects > health and social care > health care management > marketing and customer value > franchising > franchisee and franchisor
... > social science subjects > business and management > entrepreneurship > new venture management > franchising > franchisee and franchisor
... > social science subjects > business and management > international business > economics of international business > franchising > franchisee and franchisor
social science subjects > business and management > hospitality management > franchising > franchisee and franchisor
... > social science subjects > business and management > operations management > distribution (business) > franchising > franchisee and franchisor
... > social science subjects > business and management > manufacturing and operations > operations management > distribution (business) > franchising > franchisee and franchisor
... > social science subjects > health and social care > health care management > operations and decision making > operations management > distribution (business) > franchising > franchisee and franchisor
... > social science subjects > business and management > marketing (business) > marketing mix > distribution (business) > franchising > franchisee and franchisor
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > distribution (business) > franchising > franchisee and franchisor

Preferred term

franchisee and franchisor  

Definition

  • Franchising is a popular way of expanding a business, and the model has a very long history of success. Because franchise arrangements are so flexible, they can be implemented in a variety of industries. [Source: Encyclopedia of New Venture Management; Franchisee and Franchisor]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-J805TM4P-7

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