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Concept information

Preferred term

health campaigns  

Definition

  • Health campaigns are one strategy used to influence specific outcomes among a large number of individuals in a particular target audience using communication activities over a defined period of time. Health campaigns are generally constructed to raise awareness, increase knowledge, influence attitudes, and/or change behavior. [Source: Encyclopedia of Health Communication; Health Campaigns]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-J9B3HWCX-G

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