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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > consumer culture and the media > personals/personal ads

Preferred term

personals/personal ads  

Definition

  • Personals are advertisements placed by individuals in print or online media to signal their availability and desire to meet with others for romantic encounters or relationships. Historically, their growth has paralleled that of the print media. [Source: Encyclopedia of Consumer Culture; Personals/Personal Ads]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-JBS07K7X-8

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