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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > trends in consumer culture > databases and consumers

Preferred term

databases and consumers  

Definition

  • At the beginning of the twenty-first century, data-driven marketing is ubiquitous and shaping business practice in a growing number of markets. The decreasing cost of information technology, datastorage systems, and data analytical services permits seamless and systematic consumer surveillance as well as increasingly sophisticated production of consumer representations. [Source: Encyclopedia of Consumer Culture; Databases and Consumers]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-JW28677W-T

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