Concept information
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social research
philosophy and the social sciences
cognitive sciences, neurosciences, and social explanation
social cognition
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politics and international relations
political science
political communications
political communication theory
Preferred term
priming
Definition
- Priming is a psychological process in which exposure to a stimulus activates a concept in memory that is then given increased weight in subsequent judgment tasks. Priming works by making the activated concept accessible so that it can be readily used in evaluating related objects. [Source: Encyclopedia of Survey Research Methods; Priming]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-JZR5DBG0-P
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