Concept information
Preferred term
culture jamming
Definition
- Culture jamming, broadly defined, involves activist resistance to and rearticulation of cultural practices and media messages deemed detrimental in order to educate citizens and transform social practices. Adopting the practice of “detournement” (a French word meaning “turnabout”), culture jammers hoax corporate practices and products or spoof mass-media messages in a way that unveils hidden agendas or counteracts meaning in order to negate their impact or success. [Source: Encyclopedia of Gender in Media; Culture Jamming]
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URI
http://data.loterre.fr/ark:/67375/N9J-K6MWGTKP-C
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