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Concept information

... > social science subjects > health and social care > health care management > marketing and customer value > public relations > brand management
... > social science subjects > politics and international relations > governance > crisis management > issues in crisis management > public relations > brand management
... > social science subjects > business and management > management settings > business management > governance > crisis management > issues in crisis management > public relations > brand management
... > social science subjects > business and management > business ethics > marketing ethics > public relations > brand management
... > social science subjects > communication and media studies > communication studies > types of communication > mass communication > public relations > brand management
... > social science subjects > health and social care > health policy > health services > health service administration > organization and administration > public relations > brand management
... > social science subjects > health and social care > health services > health service administration > organization and administration > public relations > brand management
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > health service administration > organization and administration > public relations > brand management
... > social science subjects > health and social care > health occupations > health service administration > organization and administration > public relations > brand management
... > social science subjects > business and management > marketing (business) > marketing mix > promotion (marketing) > public relations > brand management
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > promotion (marketing) > public relations > brand management

Preferred term

brand management  

Definition

  • the supervision of and responsibility for all aspects of the marketing program for a particular brand, as opposed to an entire category or line of products; for example, the Doritos brand for Frito-Lay. [Source: Dictionary of Marketing Communications; Brand Management]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-KNQ0JMZV-8

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