Concept information
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entrepreneurship financing and economic development
strategy (organizational)
strategic management
strategic planning
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organization studies encyc
approaches to management theory
strategic management
strategic planning
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applied psychology
industrial psychology
organizational structure, design, and change
strategic planning
Preferred term
Ansoff matrix
Definition
- The Ansoff Matrix, developed by Igor Ansoff in 1957, relates to the products on offer by an organization and strategies for diversification (see Ansoff, 1957). It is a tool that marketers will use if they have an objective(s) for growth, primarily because the matrix offers strategic choices to achieve this. [Source: The SAGE Dictionary of Leisure Studies; Ansoff Matrix]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-L0HTTQ99-H
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