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Concept information

Preferred term

benchmarking  

Definition

  • Benchmarking is the process of creating points or measures against which a public relations campaign can be evaluated. Quite simply, without some form of benchmark, evaluating public relations is not possible. [Source: Encyclopedia of Public Relations; Benchmarking]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-L908RDF9-X

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