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Concept information

... > social science subjects > business and management > marketing (business) > marketing > advertising > purchase requests and advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > purchase requests and advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > purchase requests and advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > purchase requests and advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > purchase requests and advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > purchase requests and advertising
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > purchase requests and advertising
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > purchase requests and advertising

Preferred term

purchase requests and advertising  

Definition

  • Over the past two decades, marketers of toys and children's products have developed a diverse spectrum of strategies to reach the child consumer. An important explanation for the increased interest in children is that the marketing world has discovered that today's children represent three different markets. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Purchase Requests and]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-L90QDR0X-6

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