Concept information
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sociology of organizations, institutions and structure
communities (sociology)
social life
social behavior
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understanding and assessing individual differences
personality assessment
attitudes
social attitudes
Preferred term
social desirability
Definition
- Social desirability is the tendency of some respondents to report an answer in a way they deem to be more socially acceptable than would be their "true" answer. They do this to project a favorable image of themselves and to avoid receiving negative evaluations. [Source: Encyclopedia of Survey Research Methods; Social Desirability]
Broader concept
Belongs to group
URI
http://data.loterre.fr/ark:/67375/N9J-L98JVTNG-V
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