Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

Concept information

Preferred term

social desirability  

Definition

  • Social desirability is the tendency of some respondents to report an answer in a way they deem to be more socially acceptable than would be their "true" answer. They do this to project a favorable image of themselves and to avoid receiving negative evaluations. [Source: Encyclopedia of Survey Research Methods; Social Desirability]

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-L98JVTNG-V

Download this concept: