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Concept information

social science subjects > business and management > marketing (business) > marketing > international marketing research
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > international marketing research
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > international marketing research
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > international marketing research
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > international marketing research
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > international marketing research

Preferred term

international marketing research  

Definition

  • With the fast pace of globalization, the necessity to understand customers in all corners of the globe is becoming imperative. Hence, overcoming the challenges of international marketing research is rapidly gaining in importance in multinational organizations. [Source: Encyclopedia of Business in Today's World; International Marketing Research]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-LBH91SRJ-K

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