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Concept information

social science subjects > health and social care > lifestyle medicine and health > food and nutrition > food marketing programs
social science subjects > health and social care > lifestyle medicine and health > health policy, public health, and health education > food marketing programs

Preferred term

food marketing programs  

Definition

  • Food retailers view the promotion of health to customers as a way to differentiate themselves in a highly competitive market and build customer loyalty. Prior to the 1970s, only 1 or 2 food retailers had nutrition experts on staff, and generally their jobs were not directed toward health promotion. [Source: Encyclopedia of Lifestyle Medicine & Health; Food Marketing Programs]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-LFDC62Q7-J

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