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Concept information

... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > metrosexual

Preferred term

metrosexual  

Definition

  • The metrosexual male (there is no female metro-sexuality) is commonly understood, in the North American and British use of the term, to be a young man who, shunning any reluctance and hesitation informed by received notions and expectations of masculine patterns of behavior, engages in grooming to the betterment of his appearance. That is, the metrosexual male will attend to his clothes and hair, will employ hair conditioners, skin creams, and moisturizers, with the understanding that this will render him more attractive to the opposite sex. [Source: Encyclopedia of Consumer Culture; Metrosexual]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-LR44B891-P

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