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Concept information

Preferred term

data collection  

Definition

  • In order to effectively craft and spread their messages, public relations and marketing professionals must collect data. Data for a sport marketer may include information or knowledge about one's consumers, markets, suppliers, competitors, economy, political or legal influences, and one's own organization. [Source: Encyclopedia of Sports Management and Marketing; Data Collection]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-LTX4JFXT-2

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