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SAGE Social Science Thesaurus

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Concept information

Preferred term

audience ethnography  

Definition

  • Often used in communications studies and marketing, this is a form of ethnography that explores how audiences produce meaning from media discourses such as television news. [Source: The SAGE Dictionary of Qualitative Inquiry; Audience Ethnography]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-M01BLBGK-V

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