Skip to main content

SAGE Social Science Thesaurus

Search from vocabulary

align
annotate
download

Concept information

social science subjects > business and management > marketing (business) > marketing > market development
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > market development
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > market development
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > market development
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > market development
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > market development

Preferred term

market development  

Definition

  • Market development implies seeking out new buyer groups as potential customers for a firm's existing products and services. These customers may be currently served by competitors or may not currently consume such offerings. [Source: Encyclopedia of Business in Today's World; Market Development]

Broader concept

Belongs to group

URI

http://data.loterre.fr/ark:/67375/N9J-M9NR1TVR-N

Download this concept:

RDF/XML TURTLE JSON-LD