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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > ethnology/folklore studies

Preferred term

ethnology/folklore studies  

Definition

  • What kinds of contributions have European ethnology and folklore made to the general study of consumption? European ethnology is a branch of general anthropology that developed in Europe during the end of the nineteenth century. While many European nations with strong colonial traditions or imperial ambitions created a global kind of anthropology, small nations like the Scandinavian ones turned to discover “their primitives within,” either in the form of peasant folklore studies or as a more general ethnology of the nation. [Source: Encyclopedia of Consumer Culture; Ethnology/Folklore Studies]

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URI

http://data.loterre.fr/ark:/67375/N9J-MMTCS3Z9-M

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