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Concept information

Preferred term

adult mediation of advertising effects  

Definition

  • Active mediation is the most direct means of intervention among the four ways in which scholars commonly believe that parents and significant others influence the uses and effects of media among children and adolescents. The other methods are behavioral modeling, general communication norms, and rule making. [Source: Encyclopedia of Children, Adolescents, and the Media; Adult Mediation of Advertising Effects]

Broader concept

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URI

http://data.loterre.fr/ark:/67375/N9J-MWVT6G83-T

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